To build awareness for printer security, HP enlisted one of Canada’s most notorious (reformed) hackers to be their spokesperson on the matter. This short documentary was filmed to kick off the campaign.

Watch the full documentary here.

Role: Art Director & Designer

Awards:

• Cannes Lion

• CLIO Awards

• CMA

• CASSIES

• Marketing Awards

In honour of World Autism Awareness Day, Jake’s House, a non-profit organization, assembled a band made up of youth on the spectrum. The band is called ASD (named for autism spectrum disorder). And they rock.

This story follows the band’s journey and debut, with a little help from legendary musician Roger Hodgson of Supertramp.

Since then, the band continues to thrive and build momentum. They’ve toured across the country, have been recognized by bands like Imagine Dragons and most recently, debuted their very first documentary at Hot Docs.

Listen to the ASD band here.

Role: Art Director & Designer

Awards:

• CLIO Awards

• CMA

• Strategy Magazine

• One Show

• Shorty Awards

In order to both get the attention of 18-to-25-year-olds and build lung health awareness, we gave rise to The Toker. This parodic superhero is constantly foiled by his greatest enemy: faulty lungs caused by cannabis smoke.

Role: Art Director & Designer

Awards:

• CMA

A promo spot for the BMW Thermal Racetrack. Music was 100% composed using sounds from the BMW M4 GTS.

Role: Art Director

At the dawn of the Covid-19 vaccines, Advil chose to champion the optimism that was to follow #AfterMyShot.

Working with a variety of Canadian artists, we brought this feeling to life and broke through the some the bleak pandemic noise.


Role: Art Director & Designer

A cheeky spot made to remind consumers that buying third party ink or refill products may not be the best idea. You get what you pay for.

Role: Art Director & Designer

To build awareness for the Sir Corp Dining app, a series of comedic spots were created to showcase its benefits.

Role: Art Director & Designer

A cheeky awareness campaign was made to help prevent and report online financial fraud for the Alberta Securities Commission.

Role: Art Director

This playful spot was created to promote Jack Astor’s pre-made cocktails (sans booze). Made in partnership with Skip the Dishes.

Role: Art Director & Designer

This short comedic faux ad played at the 2019 ADCC awards.

Role: Art Director & Designer

For the launch of Becel Bricks, a 1:1 butter substitute, a social campaign was developed to raise awareness.

At the heart of it is Nana B, an award winning butter tart baker and newfound advocate of the product.

Role: Art Director & Designer

To connect with the Gen Z gaming community, AXE launched Project Wild. This real-world video game experience pitted influencers against each other in an epic battle royale.

AXE partnered with popular gamer NickEH30 to be the face of the campaign.

Role: Art Director & Designer

Following the legalization of cannabis in Canada, this online spot was made to raise awareness for safe storage of products in the home.

Role: Art Director

This promotional spot highlights Jack Astor’s new snack menu.

Role: Art Director

To bring awareness to a staggering rise in gun-related violence in the United States, The GSA (Gun Safety Alliance) set out create a simple yet powerful PSA. A gentle reminder to, “Prevent the tragedy before it happens.”

https://www.gofundme.com/c/act/gunsafetyalliance


Role: Art Director

An online reality series about farmers and their daily lives. Created to help educate the general public about GMOs and plant science.

Watch the full series here.

Role: Art Director & Designer

A short and fun social video to promote Intuit Quickbooks Accounting software.

Role: Art Director & Director